Course Name Course Code Period AKTS Credit
Digital Marketing Management BIST604 5 0
Type of Course Compulsory
Level of the Course Undergraduate
Period
AKTS 5
Credit 0
Learning Outcomes of the Course
Course Description
Required or Recommended Resources

Book Name:  Digital Marketing
Author:  Olgu Şengül
Publisher: Ceres

Assignment NameStart DateDeadlineResponsibility Page Ranges
Assignment No. 1 - (BIST604) Digital Marketing Management6.01.20256.04.2025Chapter 1-5
Assignment No. 2 - (BIST604) Digital Marketing Management17.02.20256.04.2025Chapter 6-11
Evaluation Method and Passing Criteria
Language
Internship / Practice